Joico Color Excellence Program

What is the Joico Color Excellence Program?

This program provides a unique experience that will not only expand your fundamental hair knowledge, but also push the boundaries and allow you to take your work to the next level! The Joico Color Excellence program is a springboard to further strengthen your reputation as a colorist, increase sales and acquire new clients.

Are you ready to step out of your comfort zone?

Who is the Joico Color Excellence Program for?

❑ For hairdressers who want to perform their work with a lot of self-confidence, face challenges and reach a higher level in their work

❑ For owners of hair salons who want to invest in their employees and improve their work, and at the same time increase sales

❑ To ambitious hairdressers who want to be part of a group of like-minded professionals and join the Joico Europe club

How to join the Joico Color Excellence Program?

❑ Price €800 (payment in 3 monthly installments until the start of module maintenance on October 2, 2023)

❑ Plus purchase of goods in the amount of €800 in a three-month interval (September, October and November 2023)

Program content

We have prepared for you 5 different modules divided into a total of 10 days. What awaits you?

Module 1: Origin and development of the brand, basics of the hairdressing profession - 02.10.2023.

- Structure and composition of hair

- Color theory

- Color chemistry

- Consultations and diagnosis

- Tips for getting the perfect color

Module 2: Get to know the world of Joico colors - 5 days - first day 09.10.2023.

- Lumishine – the basics of derived colors
- Lumi 10, Youth Lock
- Doll work*
* Work on mannequins or models will be confirmed later for all modules

Module 2: Get to know all Joico colors - 5 days - second day 16.10.2023.

- Vero K – again – basics of pure tones

- Doll work*

Module 2: Get to know all Joico colors - 5 days - third day 23.10.2023.

- Master formulations - coverage of gray, red, blue

- Working on models

Module 2: Get to know all Joico colors - 5 days - fourth day 30.10.2023.

- Blonde life line and accompanying products
- Working on models

Module 2: Get to know all Joico colors - 5 days - fifth day 06.11.2023.

- Lumishine Youth Lock and Age Defy gray coverage
- Working on models

Module 3: Color change and corrections 07.11.2023.

- Color change
- Hair lightening
- Pre-pigmentation

Module 4: Basics of creative coloring two days - 13.11.2023 guest hairdresser from the Joico Eu team Alberto di Domenico

- Creative coloring techniques - guest hairdresser from the Joico Eu team Alberto di Domenico - you can see his works on his Instagram page @iamalbertodidomenico_
- Working on dolls/models

Module 4: Basics of creative coloring two days - 14.11.2023 guest hairdresser from the Joico Eu team Alberto di Domenico

- Balayage
- Visiting hairdresser from the Joico Eu team Alberto di Domenico - you can see his works on his Instagram page @iamalbertodidomenico_
- Working on dolls/models

Module 5: Awarding of the Color Excellence program certificate 04.12.2023.

- Ceremonial ceremony and awarding of certificates

The modules are divided into two parts.

The first theoretical part which starts at 10:00 a.m. and will be held at the Joico educational center in Belgrade.
The second practical part starting at 2 p.m. includes working on mannequins/models to try out different color formulations, show hair styling tricks, haircuts and presentation of important segments of communication with clients and employees.

The number is limited to 10 participants.

And that's not all!

- As the owner of a hair salon, you will acquire a lot of knowledge and materials that will make it easier for you to transfer them to your employees.
- You will gain knowledge, new ideas and self-confidence.
- Certificate of completed education
- Food and drinks during the seminar

The goal is to get fresh tips and tricks for your crafts!

Become part of the JOICO Color Expert Europe family where you will be able to share your knowledge and experience with other foreign hair experts, connect with them and create new ideas together, as well as receive updates from all members of the Joico Color Expert Europe team.

Let's connect, together we are stronger!

The first cycle of education begins on October 2, 2023.

For additional questions, write to us at the e-mail address: [email protected] or call colleagues you work with in the field.