Joico Defy Damage set to prevent damage from chemical processes

Professional products now also available as home care.
These products also give great results when used as a standalone treatment that will restore, strengthen and protect the hair from the inside.

In two easy steps, this line protects and strengthens the bonds in the hair, before, during and after each chemical process, helping your hair to have the healthiest possible appearance you can imagine.

Features:
– reduces hair breakage by 80%
– gives 5x stronger hair
– reduces porosity for better deposition of color pigments
– maintains over 90% color intensity
– strengthens and evenly raises the color level
– restores bonds and strengthens hair
– protects hair from mechanical, thermal and environmental damage
– contains a high concentration of SmartRelease technology

1. Joico Defy Damage ProSeries 1 160ml - spray for strengthening bonds in hair and improving color
A very dry spray that preserves the bonds in the hair and instantly protects the hair from damage during chemical processes, helps the deposition of color pigments and enables a better, more even lifting of the color level when lightening the hair.
– just spray and go coloring – no sloppy and complicated mixing better or scale!

Instructions for use in all dyeing and brightening processes:
– shake vigorously
- apply to dry hair before the chemical process. Start from the back, spraying in horizontal sections, from a distance of 8-15 cm. Spray with short pressures
– continue until all sections have been processed
- if the hair is very damaged in some sections, you can repeat the process on those sections of hair for extra protection
- brush the hair to ensure an even distribution of the product
- apply paint or brightener as usual and according to the manufacturer's instructions
– when the process is complete, rinse or shampoo, then apply Defy Damage ProSeries 2

If you use the products as a treatment unrelated to the dyeing process:
– spray on dry hair, then wash your hair
– continue with ProSeries 2 and leave on hair for 5 minutes, rinse

2. Joico Defy Damage ProSeries 2 150ml - Joico Defy Damage Color treatment to strengthen bonds
Intensive treatment that helps strengthen bonds and hydrates for healthy, damage-resistant hair in just one use.

Instructions for use in all dyeing and brightening processes:
– apply the product to clean, damp hair
– leave for 5 minutes
– rinse