Joico Defy Damage Protective Shampoo

Defy Damage protective shampoo for strengthening bonds in the hair structure and long-lasting color. It gently removes impurities while preserving the hair cuticle and color intensity.

Recommended for:
– colored hair
– hair damaged by chemical treatment, heat treatment and/or environmental influence
– tired, weak and lifeless hair

Features:
– without SLS/ SLES sulfates
– creates a rich lather that provides a luxurious cleansing experience
– protects color and hair from future damage
– 80% less brittle hair
– 5x stronger hair

Ingredients:
– New SmartRelease technology
The new smart technology is a unique lipid molecule transfer system that continuously releases three ingredients - rosehip oil, arginine and keratin. These ingredients are the main elements of healthy hair that restore and strengthen hair from the inside and outside, and protect it from the negative effects of daily styling.
– Protective lipids
It is exactly the type of lipid found in healthy hair that acts as the first line of defense in preventing damage from heat treatment, chemical treatments, styling or UV radiation. The results are already visible after the first use.
– Moringa seed oil
A rich source of antioxidants, vitamins A and E, zinc and silica, which are key to creating healthy and strong hair resistant to damage. Makes hair shinier and softer.
- Arginine
A smart connecting molecule with positive and negative ends, helps strengthen the bonds in the hair structure and encourages their renewal within the hair.

Instructions for use:
– apply shampoo to wet hair
- rinse and repeat if necessary
– for best results follow with Defy Damage Conditioner

Hints for use:
Use other products from the Defy Damage line as additional care to ensure the best results.

Final result:
– shiny, soft, clean hair – incredibly resilient and healthy