Our story

John Masters, a leading stylist in New York had a simple but ingenious idea in 1994. He believed that nature is the best source of pure beauty. His personal passion for a healthy, holistic life became a professional calling, taking John away from the bright world of New York salons to pursue a better, gentler way of hair care.

John began working with the best organic ingredients available and seeing clients from his tiny Manhattan apartment, soon opened the world's first "clean air" salon in Soho. It was a revolutionary salon concept that did not use harmful dyes and chemical treatments, not even hairspray.

Today, John's unique vision has become a global brand that continues to transform the organic and natural beauty industry. Decades of expertise and innovation have evolved from a handful of handcrafted products with care over the sink into a complete line for hair, skin, body and aromatherapy care.

Why organic?

We believe that nature is the best source for making high performance products, we believe in perfectly natural beauty.

Because when you look and feel your best, your beauty speaks for itself.

Using ingredients you recognize – for example, lavender, rosemary, pomegranate – we pay homage to John's early kitchen chemistry, when he shopped at his local farmers' markets and spice shops to create his first products. Many of these ingredients have been used as tried and true remedies in cultures around the world.

We take these ingredients seriously and choose the organic form whenever possible.

Because organic is the purest form of any ingredient you can find. Its performance is in the highest natural state. It contains all the vitamins, minerals and antioxidants it possibly can.

That's why we believe in the power of organic.